ladies footwear brand approached Bhatti Marketing with great potential — fashionable shoes, a basic Shopify store, and some social presence. But despite the quality products, their monthly revenue was stuck around PKR 150,000. The brand was struggling to attract the right audience, convert traffic, and build consistent growth.

 Key Challenges:

1. Low Ad Conversion Rate
   They were getting reach but not sales — the creatives were generic, and the ads lacked product appeal.

2. Audience Targeting Issues
   The targeting was too broad — leading to wasted ad spend and unqualified traffic.

3. Poor Visual Presentation
   Product images were unprofessional, and there were no lifestyle shots or videos showing how the shoes looked on real feet.

4. Weak Website Funnel
   The Shopify store lacked trust signals — no reviews, no urgency, and poor mobile optimization.

5. Inconsistent Branding
   Every post and ad looked different — no visual identity or emotional connection with the audience.

 Our Strategy at Bhatti Marketing:

1. Brand Repositioning
We repositioned the brand as affordable fashion-forward footwear for modern Pakistani women — elegant enough for parties, comfortable enough for everyday wear.

2. Visual Overhaul
We created clean, scroll-stopping creatives including:

• Close-ups of texture & quality

• Lifestyle shots (models wearing shoes in real settings)

• Video ads showing unboxing + comfort test

• Carousel ads for collections (Heels, Flats, Slides)

3. Laser-Focused Targeting
We narrowed down interests to:

• Fashion Enthusiasts

• Online Shoppers

• Women aged 20–40

• Cities with high ecommerce activity (Karachi, Lahore, Islamabad)

4. Funnel-Based Meta Ads

• Top Funnel (TOF): Showcased product collections with catchy offers

• Middle Funnel (MOF): Retargeted video viewers & engaged users with new arrivals and testimonials

• Bottom Funnel (BOF): Pushed hot audiences with urgency-driven offers like “Only Few Left – Up to 50% OFF”

5. Offer Engineering
We launched:

• “Buy 2 Get 1 Free” campaigns

• “Up to 50% OFF” for clearance

• Limited-time drops to create hype

6. Store Optimization
We improved the product pages with:

• Clear size guides

• Model shots

• Urgency timers

• Social proof (user reviews, trust badges)

 The Results:

•  Monthly Revenue jumped from PKR 1.5 Lac ➝ 6 Lac+

•  4X increase in total sales volume

•  3.5X increase in website conversion rate

•  30% repeat customer rate from retargeting

•  100s of orders fulfilled monthly with strong brand recall

 Client Feedback:

“We always knew our shoes were good — Bhatti Marketing made sure the right people saw them, trusted them, and bought them.”

 Key Learnings:

 In fashion, presentation is everything — visuals convert.
 A structured ad funnel works better than random boosting.
 Offers drive urgency, but creative storytelling builds brand love.

 Final Words:

If you’re a fashion or footwear brand stuck at low sales despite great products — you don’t have a product problem, you have a marketing gap.
At Bhatti Marketing, we help you fill that gap with creative content, targeted strategy, and consistent growth.