Scaling a Peanut Butter Brand from PKR 8K/Day to 60K/Day with Pixel Optimization

A high-quality peanut butter brand approached Bhatti Marketing with health-focused products, a live Shopify store, and ongoing ads. Despite everything looking right, their daily sales were stuck between PKR 7,000 – 8,000, with no major growth despite decent budgets.

They were frustrated — burning money, testing creatives, and trying offers — but results just weren’t scaling.

 The Challenge: Misconfigured Pixel = Wasted Budget

One of the biggest hidden problems we discovered was that the Meta Pixel was wrongly trained.
It was optimizing for poor-quality traffic, wrong events, and unqualified audiences due to improper setup from a previous agency or in-house setup.

Here’s what we were facing:

  •  High traffic, low conversions

  •  Wrong event prioritization (e.g., landing page views instead of purchases)

  •  Misleading ROAS reports

  •  Budget wastage on non-converting users

We tested different creatives, angles, and audiences — but something just didn’t click.


 The Turning Point:

After burning a significant portion of the budget and deep auditing, we identified the pixel was trained on wrong signals.

        We made the bold move to reset and retrain the pixel
        Reinstalled Meta Pixel correctly with accurate event matching
        Set up custom conversion events only for real purchase behaviors
        Cleaned all audience sets and started with a fresh, clean campaign funnel


 Our Strategy After Pixel Reset:

1. Audience Refinement:

  • Rebuilt cold, warm, and hot audiences from scratch

  • Focused on interest layers like fitness, healthy eating, gym lovers, parents, organic food buyers

2. Content Strategy:

  • Created high-performing creatives around:

    • “No Sugar. Just Protein.”

    • “Perfect for Your Morning Routine.”

    • User reviews + breakfast recipe reels

3. Offer Structuring:

  • Introduced Buy 2 Save More bundles

  • Highlighted health benefits + Made in Pakistan positioning

  • Free delivery for limited time to reduce purchase hesitation

4. Conversion Funnel:

  • TOF (Cold): Engaging brand & product reels

  • MOF (Warm): Reviews, usage videos, product comparisons

  • BOF (Hot): Retargeting with urgency + limited-time discounts

 Results Achieved (in 30 Days):

  •  Sales jumped from 7–8K/day to 50K–60K/day

  •  Monthly revenue crossed PKR 1.4 million+

  •  Website conversion rate increased by 3x

  •  Orders fulfilled daily at scale with stock turnaround

  •  Customer acquisition cost dropped by 40% after pixel reset


 Client Feedback:

“We were spending money blindly until Bhatti Marketing figured out the pixel issue. The turnaround was shocking — from dead ads to sold-out inventory!”


 Key Learning:

 The biggest problem in digital isn’t always the product or offer — it’s wrong data signals that silently destroy performance.
 A wrongly trained pixel can cost you lakhs in ad spend. Fixing it can unleash massive scale.


 Final Words:

At Bhatti Marketing, we don’t just run ads — we diagnose problems, fix foundations, and scale with strategy.
This case proves that when performance is stuck, it’s time to audit everything — especially your data setup.

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