A premium Desi Ghee brand approached Bhatti Marketing before launching. They had high-quality ghee sourced from organic farms, great packaging, and a clear vision — but no online presence, zero customer base, and no ad history.

The challenge? Build trust and drive sales in a saturated ghee market — from scratch.

 The Challenge:

1. Zero Market Awareness
   The brand was new — no followers, no reviews, no brand credibility.

2. Highly Competitive Category
   Ghee is a traditional product with dozens of big-name players already in the market.

3. Higher Price Point
   Since the product was organic and premium quality, pricing was higher than common store-bought ghee.

4. Educating the Customer
   People didn’t immediately understand why this ghee was healthier, better, and worth buying online.

 Bhatti Marketing Strategy:

1. Pre-Launch Branding

• Designed a clean, organic, premium visual identity

• Setup Shopify store with trust-building features (badges, reviews, FAQs)

2. Content That Educates & Sells

• Created content pillars:

  • “Why Desi Ghee is Better”

  • “Organic vs Commercial Ghee”

  • “Benefits for Cooking, Health & Skin”

• Used reels showing ghee melting, pouring over parathas, and user feedback

3. Performance Campaigns

• Launched Meta sales campaigns with limited-time introductory offer

• Created urgency: “First 100 orders get FREE delivery”

• Hooked users with: “Pure Desi Ghee – Direct from Farms to Your Table”

4. Strategic Targeting

• Targeted health-conscious buyers, mothers, food lovers, and organic product shoppers

• Layered lookalike and interest-based audiences for rapid testing

5. Influencer Micro-Collab

• Partnered with 2 small Instagram food pages to create real-feel reviews + user trust

 Results in the First 30 Days:

•  Sales crossed PKR 190,000+ in first month

•  140+ orders fulfilled with 30% repeat buyers in 2nd cycle

•  Conversion rate of 3.2% on cold traffic

•  25,000+ video views across 3 creatives

•  Early reviews established strong product credibility

 Client Feedback:

“We weren’t expecting this level of response in the first month. Bhatti Marketing gave us a launch that felt like a breakthrough!”

 Key Insights:

      New brands can scale quickly if they combine product quality with the right                      storytelling & sales funnel.
      In food categories, video + trust + urgency is a winning formula.
      It’s not about competing on price — it’s about showing why you’re worth more.

 Final Note:

At Bhatti Marketing, we don’t just launch brands — we launch them with purpose, positioning, and performance from Day 1.
This case shows that from zero, you can go big — with the right digital foundation.