A rising spices brand approached Bhatti Marketing with quality products rooted in authentic Pakistani taste — but low online traction. Despite having a functional Shopify store, their daily sales were stuck around PKR 10,000. They needed a strategic shift, not just in marketing, but in digital brand building.

 The Challenges:

1. Low Consumer Trust in Online Spices
   Customers were hesitant to buy food products online without physical inspection.

2. Lack of Brand Identity & Story
   The brand didn’t have a defined positioning — it was just “another masala seller.”

3. Ineffective Advertising
   Past ads were either boosted posts or poorly structured sales campaigns with no funnel.

4. Weak Visual Content
   Product images lacked appeal — no recipe context, no video, no emotion.

5. No Retention Strategy
   Even when orders came in, repeat purchases were rare due to lack of follow-up or retargeting.

Our Strategic Approach:

1. Brand Repositioning
We crafted a relatable identity focused on tradition, taste, and trust — appealing directly to Pakistani homes and cooking lovers.

2. Powerful Creative Execution
We produced engaging recipe videos, relatable home kitchen content, and user-generated-style testimonials. This built instant connection and trust.

3. Funnel-Based Meta Ad Strategy
We launched a 3-tier campaign structure:

• Awareness Campaigns: Short recipe videos and storytelling

• Engagement & Consideration: Product benefits, bundle deals, influencer reviews

• Conversion Campaigns: Targeted offers like “Free Gift with Every Order” and “Masala Combos”

4. Website Enhancements
We optimized product pages with cooking tips, detailed images, customer reviews, and improved mobile checkout UX.

5. Retargeting & Upsell
We used post-purchase retargeting and launched upsell campaigns with chutneys, salt, and new spice combos to increase average order value.

 Results in Just 30 Days:

•  Daily sales scaled from PKR 10,000 to over PKR 100,000+

•  ROAS (Return on Ad Spend) maintained between 5x – 7x

•  Order Volume increased 10x

•  Return Customer Rate improved significantly

•  Built an active audience base via email & retargeting campaigns

 What Worked Best:

• Bundle Offers like “3 Masalay Combo at Discounted Rate”

• FREE Gift Tactic which spiked conversions

• Desi Recipe Content with emotional and nostalgic connection

• Performance-Based Budget Scaling – not random boosting

 Client Feedback:

“We always had good spices, but Bhatti Marketing helped us sell smartly. The difference in results is unbelievable.”

 Takeaway:

This case proves that scaling in the food & spices category is 100% possible with the right mix of storytelling, structured ad funnels, and consistent content.
At Bhatti Marketing, we blend creative strategy with data-driven execution to turn local brands into high-performing online businesses.